Recently I was at an end of the school year party. I found myself talking with Laurie, a teacher that I highly respect. We started talking about our children and how they understand the internet and the digital world in a completely different way than we do and our parents do. Having a seven year old son, I've thought a lot about how he views technology differently. I've also spent plenty of time on the phone with my mother helping her better understand technology.
Laurie turned me on to the author Marc Prensky, who has been doing a lot of thinking on the subject. It was refreshing to see someone else thinking about this type of stuff. I am especially impressed that he's thinking about technology and generational differences in reference to teaching and our schools. Prensky has two articles on the subject "Digital Natives, Digital Immigrants" and "The Emerging Online Life of the Digital Native: What they do differently because of technology, and how they do it".
Why should you care? Well I think it's always good to understand how different groups see the world. Especially if you're a marketer. By better understanding their unique views you can market to them in a more authentic way. Most people are receptive to authenticity. At least that's my view.
No comments:
Post a Comment